As a copy editor, part of your job is to make sure that the articles you work on are optimized for search engines. One important aspect of this is making sure that the language used in the article is relevant to the topic and includes relevant keywords. However, sometimes writers can fall into the trap of using vague or ambiguous language, which can negatively impact the article`s SEO.
One area where this is common is in the use of “disagreement words”. These are words or phrases that suggest uncertainty or disagreement, and they can make it harder for search engines to understand exactly what the article is about. Here are some examples of disagreement words to watch out for:
1. “Some people say…” – This phrase suggests that there is a lack of consensus on a topic, which can weaken the article`s authority.
2. “It could be argued that…” – Again, this phrase suggests uncertainty and can make it harder for search engines to understand the article`s main point.
3. “Potentially…” – This word suggests that something is possible, but not definite, which can make the article seem less authoritative.
4. “Many believe that…” – Similar to “some people say”, this phrase suggests a lack of consensus and can weaken the article`s authority.
There are many other disagreement words and phrases out there, and it`s important for copy editors to be on the lookout for them. Of course, there are times when these words are necessary – for example, if the article is discussing a controversial topic or presenting multiple viewpoints. However, in general, it`s best to avoid them if possible in order to make the article as clear and authoritative as possible.
In conclusion, understanding and avoiding disagreement words is an important part of optimizing articles for search engines. By keeping an eye out for these phrases and working with writers to create language that is clear and authoritative, you can help ensure that the articles you work on are as successful as possible in the online world.